Mean Girls

Mean Girls has been on Broadway since spring of 2018 and I had a hand getting their advertising efforts under way. Taking a brand outside the traditional advertising pathways and into the experiential space is my favorite part of development. Bringing the brand to life for people builds consumer investment and social media buzz. To up super fan's of the movie's involvement we created a branded food truck wrap, which deployed on "Mean Girls Day," October 3, 2017, with Tina Fey serving cheese fries to some lucky fans. Everyone had a great time and the impressions to match.